Marketing technology sprawl
Dozens of tags, pixels and SDKs collecting customer data, many added by marketing teams without security or privacy review.
Loading page content
Built for this sector
Retail is where DPDPA bites hardest, because the sector's core growth machinery — loyalty programmes, personalisation, retargeting, marketplace data sharing, customer data platforms — is built on personal data flows that were designed before consent had to be granular and withdrawable.
The technical challenge is propagation. A customer withdraws consent in the app; that decision must reach the CDP, the email platform, the ad platforms, the recommendation engine, the analytics warehouse and the partner feeds. In most retail estates, it reaches none of them.
We work with omnichannel retailers, marketplaces and D2C brands on consent architectures that actually propagate, on payment security that keeps PCI scope small, and on the fraud and bot controls that protect margin during peak trading.
Priorities we work on
These are not hypothetical risks. They are the specific conditions we have had to design around on engagements in this sector.
Dozens of tags, pixels and SDKs collecting customer data, many added by marketing teams without security or privacy review.
Consent captured at the banner but never enforced in the CDP, ad platforms, warehouse or partner data feeds.
Card data touching more of the estate than necessary, inflating PCI DSS scope and assessment cost.
Festive-season traffic concentration making availability and fraud controls simultaneously critical.
Algorithmic personalisation and dynamic pricing raising fairness, transparency and profiling questions under DPDPA and GDPR.
Turn data protection law into working product behaviour.
We map where personal data actually lives, rebuild consent and rights flows into your product, and leave you with a privacy programme that survives an audit and a board question.
Explore capabilityCertification without the eighteen-month scramble.
Readiness, implementation and audit support for ISO 27001, ISO 27701, ISO 42001, SOC 2 and PCI DSS — run as a project with dates, owners and a definition of done.
Explore capabilityDefensible security, built around how your business actually loses money.
Threat-led security strategy, architecture and control design that prioritises the handful of scenarios that would genuinely hurt you — not a generic checklist of 300 controls.
Explore capabilityShip AI you can explain, defend and audit.
An AI management system aligned to ISO 42001 and the EU AI Act — model inventory, risk classification, evaluation, human oversight and the evidence trail regulators will ask for.
Explore capabilityPatient trust is clinical infrastructure.
Hospital networks, digital health platforms and life sciences organisations carry the most sensitive data category there is, under simultaneous Indian, US and European obligations.
Regulatory density meets real-time expectations.
Banks, NBFCs, insurers, fintechs and capital markets firms operate under the most prescriptive supervisory regime in India, with regulators that audit rather than advise.
Trust is the shortest path through enterprise procurement.
For product companies, security and privacy posture is not overhead — it is the thing that determines whether an enterprise deal closes this quarter or next year.
When the line stops, everything else is academic.
Manufacturers face converging IT and OT risk, extended supplier networks, and customer security requirements arriving through the supply chain rather than from a regulator.
The questions that come up in almost every first conversation, whatever the sector.
Ask a practitioner directly. First responses come from the person who would run your engagement, within one business day.
Ask a question